Report: Business vs Loneliness – Pathways to Action.

27th August 2025

How Your Company Can Tackle the Loneliness Problem Through Profitable Business Solutions

Date: April 2025 Author: Economics of Mutuality, Mutual Value Labs, Pascal Riederer, Alastair Colin-Jones, Nick Gulliver, Valentina Baiamonte, and Francesco Cordaro with input from Nathan Sierro, Tereza Valentova, and the broader team. It was designed by Helen Eldridge The Economics of Mutuality Alliance is a partnership of two non-profits and two for-profits that works with companies, investors, universities, and NGOs around the world to advance stakeholder capitalism through the Economics of Mutuality operating model. The report draws on original research funded by Mars, Incorporated and conducted with The University of Manchester, as well as research and project work conducted in partnership with Asahi Europe & International, part of Asahi Group Holdings. Many thanks to Pamela Qualter, Professor of Psychology for Education, Manchester Institute of Education, The University of Manchester, for her guidance and contributions to the report. All facts, figures and claims in this report are as at the last date they were checked. To find out more, please visit: https://eom.org/loneliness/